Market demands, particularly online shoppers, are constantly shifting as per modern technologies. So, if you have to be competitive, you have to think a few years forward and discussing the future, that’s why we are talking about it. Together with SmartOSC to clarify the details Modern ECommerce Trends through the following article.
1. SMARTPHONE OVER DESKTOP
Probably fair to say that for the bulk of online shoppers who enjoy shopping over the internet and using smartphones than any other, one survey conducted showed that the new generation spends double time shopping online every week as their older peers did four hours.
The usage from mobile devices to e-commerce websites far exceeds that from the laptop or computer due to its light material and ease of viewing it all the time and everywhere. Many users, though, search on the smartphone while eventually shopping on the web. The explanation is that they feel more secure on the laptop and the product or service is also easier to read in-depth.
This fact shows the mobile business will quickly control how consumers navigate the website. Nonetheless, there is still a lot to be changed to render the mobile experience shoppable and easy so that they no doubt need to spend on the desktop.
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2. PROGRESSIVE WEB APPLICATIONS (PWA)
One solution to optimizing mobile commerce experience is to offer mobile apps. However, it is costly to build and maintain one native app. Not to mention, online users hardly install any app except for those of their frequent and loyal brands. In that situation, the Progressive Web Application (PWA) has been developed and predicted to become a new standard – very soon! This technology will be the future of mobile web browsing in general and mobile commerce in particular.
3. CHATBOTS
We will speak about chatbot learning about the developments of eCommerce automation in 2020.
Each retailer needs to know that eCommerce is still overweight as the common reason for traditional commerce is that consumers feel like online shopping requires instant communication. Imagine sending a message through an online website and waiting for hours or even days to be responded. With such an irritating and sluggish encounter, nobody will feel comfortable.
At that point, chatbot work plays the role of an insightful substitute to experts in human customer care to understand the needs of consumers automatically and react to them using advanced technology as quickly as possible.
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4. VOICE SEARCH
People have been looking for years by talking. This is certainly not a new word. Indeed, I’m a voice search guy who I “press first, send later” whenever I go to Youtube. Many others have a similar habit.
After conducting a voice search, over 50% of consumers used a voice search to find local business information in 2018. 27% visited the local business website. In 2020, speech apps will compensate for 50 percent of all searches.
If your eCommerce platform is still not configured for voice queries in 2020, the competitors will.
5. VISUALIZATION: VIRTUAL REALITY & AUGMENTED REALITY
At that point, Virtual Reality and Augmented Reality will be a lot incredibly when being put into an eCommerce business to carry item perception to another level.
Touchy as the web and eCommerce become in the 21st century, buyers still love shopping at stores. Elements like direct representation, scents, sounds, and physical human communication may be one of a kind at a block and-cement as it were.
Consequently, online shippers attempt to make their items as visual as conceivable utilizing gif, video presentation, live stream, and so on. These things appear to be as yet successful – I thoroughly concur. However, on the off chance that you locate a superior method to improve item representation than any of your rivals, you will win and remain ahead, a long way ahead.
See more articles: https://www.smartosc.com/insights/custom-magento-website-development
6. VIDEO CONTENT
As can be seen from above, item perception is imperative in the eCommerce portion. Utilizing VR or AR innovation is an extraordinary thought, yet it requires significant investment and cash. Before you are prepared for such large things, start with a basic technique – Video Content.
Upload videos to sell products.
If an item picture costs a thousand words, a video costs a million ones
7. O2O (ONLINE TO OFFLINE) BUSINESS MODEL
Since years prior when eCommerce showed up and created at an astonishing pace, numerous individuals have thought of “retail end of the world” in which all shopping would, in the long run, go on the web while physical stores would be bound in time soon.
See more articles: https://www.smartosc.com/insights/magento-development-service-company
8. B2B ECOMMERCE
For a considerable length of time back, eCommerce appeared the play area of B2C organizations, in which the vast majority of the site capacities and structures were created in light of individual clients.
As of late, that image changes essentially!
Even though the quantity of B2C online retailers still shadows that of B2B, Forbes has anticipated B2B eCommerce Market Worth $6.7 Trillion by 2020 – A splendid future to contribute. Increasingly more B2B merchants join eCommerce game, making the market twofold beneficial, yet triple focused
WRAP IT UP
Above are Top e-Commerce Trends by MageDock.
IN THE SHORT TERM, YOU CAN INVEST IN:
- Mobile Optimization
- Chatbot Automation
- Video Content
- Voice Search
FOR THE LONG RUN, YOU SHOULD DRAFT A PLAN FOR:
- VR & AR Applications
- Physical Store
- B2B eCommerce
What are your top trends? Feel free to leave your comment below, and we are happy to discuss more to rock off your next successful year.
Article source: Magento VietNam
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