What is the difference between Magento Open-source vs Magento Commerce? This is the question that many businesses consider. Choosing the version of Magento Open-source vs Magento Commerce is often difficult to decide. Because each trouble you serve, meet the different needs of each business. There are different advantages and disadvantages in both Magento Open-source vs Magento Commerce versions. Especially the price issue and the options and features that these versions offer.
For most business owners, the only difference between Magento Open-source vs Magento Commerce is the cost. It’s certainly an important factor, but users need to think about the value of use instead of just considering the price. They can anticipate challenges and difficulties by figuring out which version better meets their business needs and goals.
So, if you’re thinking about cost or aren’t sure about the features of each version, then this article is probably for you.
What is Magento?
Magento is an open source e-commerce platform that provides businesses with a flexible online website system, as well as control over the appearance, content and functionality of their online store system. From April 2021, Magento has been renamed by Adobe to Adobe Commerce and maintains this name until now.
In addition, Magento also helps optimize powerful marketing tools and catalog management tools. The platform allows users to easily set up and add layouts to their website, expand functions to deliver flexible e-commerce solutions, and manage programs efficiently at an affordable cost. , manage trade promotion programs, easily choose payment gateways (more than 50 payment gateways supported).
Magento Open-source was originally called Magento Community Edition (or CE), the free version of Magento. In 2017, the Magento Community Edition was renamed to Magento Open-source.
Magento Open-source is a free download version and has long been a popular choice for small and medium businesses (SMBs) who want a feature-rich platform, highly scalable, can compete online with big names. However, they will also have to consider when using Magento Open-source due to the high cost to maintain and develop additional features needed for the business model on the Magento platform.
Some examples of international brands using Magento Open-source: Brand Alley, Bucherer, PMT Music, PrettyLittleThing, The V&A, Erdem, Christian Louboutin, Tog24.
Magento Commerce was formerly known as Magento Enterprise Edition (EE). In theory, this release is aimed at larger enterprises with high-quality support service requirements and a broader set of functions. While using Magento Open-source for free, the minimum cost for Magento Commerce starts from $24,000 per year.
Magento Commerce is offered as an on-premise solution (On-premise) or as a hosted solution as a service (Magento Commerce Cloud). The basis for the two options is basically the same, however, Magento Commerce Could support auto-update to a certain extent. And the cost for Magento Commerce Cloud is a bit higher than Magento Commerce (about $40,000 per year)
Notably, Magento Commerce has improved significantly in the last two years and has a number of new features that bring a lot of value to most retailers (making business easier). Magento Commerce has superior functions that Magento Open-source is not available, such as page builder (Page Builder), module for B2B business model, content installation and preview, added value from Magento BI, Magento shipping function, etc. These functions will be analyzed below the article.
Some examples of big brands in the world using Magento Commerce: Paul Smith, End Clothing, Made.com, Paperchase.
Compare Magento Open Source vs Magento Commerce: Functional Difference
Here are some of the functions included in Magento Commerce that make this version different from Magento Open-source.
Magento B2B functionality (correctly released in 2018) is an enhancement that brings great value to the platform, which includes a wide range of features for B2B merchants such as: RfQ (quotation) functionality and negotiation), separate pricing and categories for each customer class, credit lines, express payment options, user roles, purchase and rights limits, customer-specific payment options , customer-specific purchase limits and thresholds, support for quick shopping lists.. Besides, users can still expand the functions to fit their business model.
Page Builder (formerly Bluefoot CMS)
This is a page builder that allows merchants to manage their content more efficiently. The page builder allows for drag-and-drop content building and the ability to build components to manage content and pages. Users can preview and easily edit content right in the settings.
Content staging, preview and scheduling – Content staging, preview and scheduling
This is not a new feature, but it has been upgraded to be more stable and user-friendly. These features allow for previewing of content changes, scheduling of changes, and various tasks – a feature that is highly requested by users.
Visual merchandising – Visual sales
This functionality is pretty basic in Magento, but it is quite easy to use and more stable than the Visual Merowderiser module which was acquired by Magento and included in Magento Enterprise 1.13. This functionality supports rule-based selling (based on preset logic and properties), saved sales logic, and the ability to minimize groupings of categories at the same time.
Advanced marketing features
Advanced marketing features, such as customer segmentation, unpaid cart tracking, gift list creation, private sales, rewards points and store credits – although not all users will. need all of these functions, but they are very useful for customers who need to use them.
Magento BI, is a very useful addition to base reporting – allowing users to quickly view reports around things like per-customer value, wait time between purchases, lots of expenses. details about what it sells to different types of customers.
Which version should businesses choose between Magento Open-source vs Magento Commerce?
Magento Open-source is a good choice for retail businesses that don’t have plans to expand their online store in the future, do business in one country and local currency, don’t need 24/7 support and has its own developer team.
Meanwhile, Magento Commerce will be a good choice for those businesses that need advanced promotion and marketing functionality (gift subscriptions, multiple wish lists, rewards, discounts, special offers, gift cards and private sales), need more functionality beyond what is available in the Open-source version, need 24/7 customer support, do business worldwide, use multiple currencies and languages, need to use different forms of payment (check out orders and purchases, PayPal), security solutions like PCI DSS.
Hopefully after this article, readers can better understand the difference between the 2 versions and have the right choice for their requirements.
If you need more advice on which version to choose to suit your business and budget, contact the official Magento Agency partner in Vietnam, SmartOSC, for advice!
Article source: https://www.smartosc.com/