Magento

The ultimate guide to launch a Magento store from scratch

Posted on by Maris
The ultimate guide to launch a Magento store from scratch
08
Sep

More and more merchants are choosing the Magento platform to run their businesses because of its features, scalability, and flexibility. Magento is normally used by enterprises as their online sales channel and integrated into ERP and accounting systems. Small and medium businesses prefer Magento as a centralized system that covers sales, fulfillment, inventory, procurement, and more. 

No matter the size of your company, if you’re just starting a Magento website, you probably have no idea where to begin and how to do it. 

Below, SmartOSC guide you to build a Magento site from scratch based on real insights from working with global retailers.

Checklist to complete before you start

You should prepare some key aspects of starting an online store, as well as a plan that is tailored to your online store before you jump into installing Magento. The following items will help you establish a strong foundation to take full advantage of Magento. You may skip ahead to the next part if you have already done them.

The ultimate guide to launch a Magento store from scratch

Prepare your brand guidelines

A brand guideline including logos, color palettes, and typography enables you to present a consistent image on your Magento website as well as speed up the pre-production of content.

Understand taxes that relate to your business

Each European country has a different VAT rate. In order to avoid penalties, businesses operating in multiple jurisdictions must ensure that the correct VAT rates are charged.

For example, VAT rates of EU members are different across countries. Hungary’s VAT rate in 2021 is 27 percent and Germany’s is 19 percent. You should make sure that you’re aware of the tax rate and set it up in your system to comply with the tax law.

=>>>>> Read more: https://www.smartosc.com/insights/top-4-cong-ty-magento-uy-tin-tai-vietnam

Define shipping, payment methods, and loyalty programs you want to offer to your customers

It’s essential that you have a clear plan about what you want to offer your shoppers. Ask yourself the following questions:

  • How many shipping options are there for customers and what are they? (Ex: In-store pickup, free shipping, DHL, etc)
  • What are the payment methods available to customers? (Ex: Paypal, Authorize.net, COD, etc)
  • What promotions will you run to promote your business? (Ex: Buy 1 get 1 free, special price, etc.)

Answering the above will help you prepare the materials that will make things easier for the people who will set up your Magento store.

Have requirements with priority for your online store 

You should come up with a list of system requirements that include why you need those features and how you expect them to work. After that, you prioritize the requirements and check whether you can implement all of them with Magento core only or if you need extensions or additional customization. Finally, remember to implement the must-have features before the launch. 

How to launch a new Magento store: 10 phases involved in the process

Once you prepare the branding guidelines, tax policy, loyalty program, and other details, it becomes easier to set up your Magento eCommerce store, because you know exactly what needs to be done. 

During the launch of your site, you’ll go through 10 phases. Depending on your resources, you may want to break the phases up or take on many phases at once.

  1. Get your infrastructure in place
  2. Make sure you have your master data set up
  3. Enable complete checkout process
  4. Design and set up standard pages
  5. Provide about us, contact us, FAQ, and terms and policy pages on your website
  6. Implement search engine optimization (SEO)
  7. Set up analytics
  8. Install other extensions and plugins
  9. Training your staff
  10. Go live the system
Related Articles:   6 Ways To Design The Best Product Page In Magento Website In Singapore
The ultimate guide to launch a Magento store from scratch

Phase 1. Get your infrastructure in place

Your technical team needs to register cloud computing platforms such as Amazon Web Services and Cloudways and configure hosting. 

In addition, it’s essential to prepare all deployment environments, such as the development, staging, and live environments. The purpose is to ensure that the software development process doesn’t affect your business operation.

Lastly, you can install Magento and test its functionality. When the installation is successful, you will be able to move on to the next phase, which is creating the master data.

Phase 2. Make sure you have your master data set up

An eCommerce company has a large amount of master data. These data are centralized, updated, and shared in the right format across all systems and people who need them. 

There are various types of master data that you’ll manage in an online business.

  • Product data 
  • Category master data
  • Customer data
  • Customer group

This phase involves preparing master data CSV files and importing them into Magento. A critical task in this phase is to make sure that your database has fresh, accurate, and no duplicate information. The more data you have, the more effort you have to put into preparing it.

Tips: Magento merchants moving from another eCommerce platform to Magento can use a migration tool instead to transfer data.

The ultimate guide to launch a Magento store from scratch

Phase 3. Enable complete checkout process

During checkout, your customers will typically go to the shopping cart, enter billing information, shipping information, choose the shipping method, choose the payment method, and confirm the order. 

You need to set up offers from the Magento backend and ensure that the frontend displays the information and the customer can check out smoothly. Here are the components you can configure.

  • Tax rates and tax rules
  • Promotion rules
  • Payment methods
  • Shipping methods
  • Language
  • Currency

=>>>>>>> Read more: https://www.smartosc.com/insights/Diem-mat-top-cac-cong-ty-Magento-tai-Vietnam

Phase 4. Design and set up standard pages

According to Research Gate, 94% of first impressions are related to design. Every online store needs an eye-catching design that will draw customer attention and keep them staying on your website longer. For that reason, businesses are trying to make their websites as easy to use and attractive as possible. 

The ultimate guide to launch a Magento store from scratch

At this point, we recommend investing in a website design that is tailored to your business industry and brand. Below are some standard pages you need to complete before your launch. 

  • Homepage
  • Product list page 
  • Product page — Grid view/List view
  • Categories page
  • Product detail page with images, key features, and other info
  • Shopping cart
  • Payment page
  • Successful checkout page
  • Customer account page
  • Order status tracking

Tips: A good way to come up with website UI/UX ideas is to refer to other brands and competitors in your industry. Additionally, you can choose a Magento theme from a large selection of free and paid themes on the Magento marketplace or build a Magento storefront. 

Related Articles:   Compare Magento Vs CS Cart: Which E-Commerce Platform Should I Choose In Singapore?

Phase 5. Provide about us, contact us, FAQ, and terms and policy pages on your website

During the buying journey, customers care not only about what they want to buy, but also who supplies the product, what the return policy is, and how to contact you in case of an emergency. This information should be clear on your website to win your customers’ trust and reduce the time to answer customers’ questions. 

Phase 6. Implement search engine optimization (SEO) 

In the modern digital world, SEO is no longer an option, it has become a necessity. It’ll be hard for you to become a part of the eCommerce game if you do not implement SEO. Let’s see key suggestions you should follow to help your site get closer to your customers.

The ultimate guide to launch a Magento store from scratch

Add page title and meta description

Page titles and meta descriptions are what show up in search results. The title and meta description of every page should be unique and descriptive so that search engines can identify whether the page fits a search query or not. 

Create a sitemap.xml

The site map contains information about the web pages, videos, and other files on your site, and the relationship between them. Google, for example, uses this file to intelligently crawl your site and provide useful information about users’ search query.

Create a robots.txt file

 This file tells search engine crawlers which pages or files they are allowed to or not allowed to crawl from your site. The robot.txt file contains the proper instructions to prevent search engine bots from crawling unimportant URLs on your site, thereby saving your site’s resources for important pages, as well as saving your crawl budget.

Phase 7. Set up analytics

Analytics provide insights into the behaviors of your visitors and how you can improve your site. Moreover, it’s a good way to measure the effectiveness of SEO and marketing campaigns.

Integrate Google Analytics with your website

With Google Analytics, you can obtain a wealth of detailed information about the visitors to your site. Using this tool, you can track traffic to your website, where your visitors come from, demographic information, and more.

Setup and configure Google Tag Manager(GTM)

Using GTM, your website can be updated with measurement codes and related code fragments collectively referred to as tags. By this way, you can track customer behaviors like submitting a form or viewing a video.

The ultimate guide to launch a Magento store from scratch

Advanced Google Analytics eCommerce tracking

Measuring user journeys through the sales funnel will help you identify the points where money is being lost from the website. You can use Google Tag Manager (GTM) to set up eCommerce events and send them to Google Analytics. ECommerce websites can measure the following events.

  • Product list impressions
  • Click on products
  • View product details
  • Add or remove products from a shopping cart
  • Initiate the checkout process

Phase 8. Install other extensions and plugins 

Magento core may not meet all of your business’s requirements. Adding more extensions and plugins is necessary in this situation.

Your Magento websites may need several features that make sales easier, such as store locator, store credit, store pickup, etc. 

Related Articles:   Magento Website Design In Singapore: A Guide To Everything From A-Z
The ultimate guide to launch a Magento store from scratch

Some merchants even want to integrate Magento with offline channels, Facebook, or the marketplace. 

You should ensure all necessary extensions work well on your site before your grand opening. Nice-to-have requirements can be added later.

Phase 9. Training your staff

The ultimate guide to launch a Magento store from scratch

In this phase, you’ll need to train your staff on how to use the system. It’s never easy to learn Magento when it’s the first time your staff work with this platform or are not tech-savvy.

You can also hold a demo meeting to educate them about the new system and get feedback. In case you work with a Magento service provider, don’t forget to ask them for training. 

Phase 10. Go live the system

It is finally time to launch the website and start using the system to record the very first sales orders. Don’t expect that everything will be perfect. There may be unexpected issues such as human error or bugs. You might even feel embarrassed when you are unfamiliar with the new system and don’t know how to solve certain situations. You should try to keep calm, find workaround solutions, and spend the next days fixing the issues. 

The ultimate guide to launch a Magento store from scratch

Tips: Make sure to notify your Magento solution provider when you’re planning to go live, so you can receive 24/7 support at least 2 weeks before and after your go-live event.

=>>>>> Read more: https://www.smartosc.com/insights/top-4-magento-agency-tai-viet-nam

The best practices after your launch

According to Wpforms, there are an estimated 12–24 million eCommerce sites across the entire globe, with more and more being created every single day. It’s quite competitive for eCommerce retailers to make their website stand out to attract customers every day. Therefore, launching a website is just the start, and you’ll need to achieve much more later. 

The ultimate guide to launch a Magento store from scratch

If you still wonder what you should do, you can start with one of the following best practices. 

  1. Implement nice-to-have features that you have planned but not done before going live
  2. Get feedback from customers to improve your site
  3. Run Google Analytics reports to get insights and optimize your conversion rate
  4. Check your site speed regularly
  5. Optimize your site for mobile users
  6. Build an email subscriber list from your site and run email campaigns
  7. Feature your customer reviews on your website
  8. Provide multiple ways to get in touch with you such as live chat, social media profile, etc.

 In a nutshell

Congrats! You’ve gone through all the necessary phases to launch a Magento store. The time that it takes for an eCommerce site to go live will depend on your business size and how tech-savvy you are. 

To get your site online quickly, we recommend you partner with a Magento service provider who will work with you to build a roadmap and help you implement it.

Happy selling!

Article source: https://www.smartosc.com/

►►►► Our related services: Bigcommerce BackOrder, Bigcommerce automation, BigCommerce Integration, IT jobs in Vietnam, agile work environment, cultural safety in the workplace, marketing automation workflow​, eCommerce marketing automation, marketing automation strategy, triggered email, crm in eCommerce, apple branding strategy, uses of cloud computing, nike marketing strategy
Maris

106 thoughts on “The ultimate guide to launch a Magento store from scratch”

  2. Stewartpkq says:

    хостел конаково санаторий урал челябинская
    парк отель немчиновка бетон брют витязево гостиница россия крым
    комплекс bridge resort гостиницы в вышнем волочке тверской области цены отдых саки

  3. Stewartlbj says:

    самшитовые водопады дагомыс климат в ессентуках по месяцам
    роднички кашира официальный санаторий магадан в сочи санаторий изумрудный евпатория сайт
    сочи пансионат светлана эмфизема легких отзывы санаторий солнечный берег саки

  4. Stewartddz says:

    отель называется апсара отели в ялте с бассейном
    fairy house красная поляна керчь московская 18 гостиница кохма
    отель дон павловская санатории в сестрорецке ужур гостиницы

  5. Stewarthsq says:

    санаторий россия белокуриха вакансии санаторий в геленджике солнечный берег
    небуг как добраться гостиница мирта саранск санаторий прибой крым
    лазурный берег пансионат 3 leo palace крым пятый угол отель иваново

  6. Stewartpoo says:

    коблево отдых газпром ямал небуг
    пансионат колхида абхазия ласточкино гнездо база отдыха детский санаторий дружба
    izzi у гостиного двора отель санкт петербург ренессанс гостиница санкт петербург отели сочи с подогреваемым бассейном

  7. Stewartbfe says:

    бургас сочи карта курорты сочи
    гостиница яуза ахтубинск глазные санатории россии метелица отель новосибирск
    анапа ол инклюзив аквамарин в крыму спелеотерапия

  8. VederTwtoul says:

    маяк туапсе официальный сайт гостиница атлас иркутск
    ресторан юрибей салехард алушта отели с бассейном у моря гостиница ганза
    санаторий союз отель спорт абрау дюрсо кисловодск гостиницы цены

  9. VederTwtnvj says:

    гостиница левант ялта отель марриотт крым
    пансионат планета евпатория официальный отель сибирь белокуриха курорт гурзуф крым
    расписание электричек мацеста лазаревское дом отдыха псоу репино спа резиденс бассейн

  10. VederTwtmpw says:

    прометей лазаревское фото лечение позвоночника в ярославле
    санаторий мо ялта врач мануал терапевт санаторий сосновый бор татарстан взморье адлер официальный сайт
    адлер отель монарт гостиница нефтекумск санаторий юбилейный банное официальный сайт

  11. VederTwticv says:

    панорама горки город санаторий фсб кисловодск фото
    курортная деревня санатории россии с лечением нервной системы гостиницы с бассейном в феодосии
    мини отели москва недорого коралл адлеркурорт адлер бассейн с морской водой

  12. VederTwtyrw says:

    отдых в белокурихе летом сходница
    отели зеленоградска калининградской области цены отель апельсин волгоград гостиница бега москва
    ginza hotels санкт петербург гостиница ялта интурист новый год в отеле все включено

  13. VederTwtgei says:

    трансфер интернет гостиницы в муроме цены за сутки
    отель фандорин геленджик пятигорск интурист гостиница отели ростова великого в центре города
    happy hotel хостел рассвет москва апарт отель онегин анапа

  14. VederTwtpot says:

    отель бастион русский дом 17 квартал спортивный
    алушта чайка спа в ленинградской области янгантау санаторий цены
    очамчира отдых 2021 сочи гренада дешевые санатории россии

  15. VederTwtfjh says:

    клуб отель амран расписание горячий ключ краснодар
    евпатория тэс отель феодосия санатории и пансионаты купить пансионат
    гостевой дом михалыч судак гостиница райтекс артем шаляпин санаторий кисловодск

  67. escape rooms hub says:

    You really make it seem really easy with your presentation but I find
    this matter to be really one thing that I think I’d by no means understand.

    It sort of feels too complicated and extremely wide for me.

    I’m looking ahead for your subsequent submit, I’ll try to get
    the hang of it! Lista escape roomów

  69. sitemap says:

    Thank you,I have just been looking for inmfo approximately
    this subject forr aes and yours is the bes I’ve discovered so
    far. However, whaat concernning tthe conclusion? Are youu positive conceerning
    thee supply?

  71. Sophie says:

    Hello! Do you know if they make any plugins to help with SEO?
    I’m trying to get my site to rank for some targeted keywords but I’m not seeing very good gains.

    If you know of any please share. Cheers! I saw similar art here: Bij nl

  72. sugar defender says:

    sugar defender I’ve dealt with blood sugar
    variations for several years, and it actually affected my energy degrees throughout the day.

    Since beginning Sugar Protector, I really feel extra well balanced and sharp,
    and I don’t experience those afternoon drops any longer!
    I love that it’s a natural option that works without
    any severe adverse effects. It’s really been a game-changer for me

Leave a Reply

Your email address will not be published. Required fields are marked *

Our Ecosystem : Vietnam, Australia 1, Singapore 1, Thailand, Australia 2, Singapore 2, USA 1, Australia 3, Singapore 3, USA 2, Singapore 4, Australia 4, Ecommerce, USA 3, Meeting Room Booking, Visitor Management system